Channels & Markets

Operations in Penang, Malaysia

Brady is the global leader in a wide range of markets and utilizes a variety of channels to market.   Our manufacturing expertise, global infrastructure and sales resources allow us to provide innovative products and comprehensive solutions to millions of customers.

Global Sales and Diversified Channels

Brady is a global company with businesses managed in three regions.  The Americas region includes the United States, Canada, Mexico and Brazil;  The European region include Europe, the Middle East and Africa; and the Asia/Pacific Region includes countried in Asia as well as Australia.  In Fiscal 2011, 43% of Brady's sales came from the Americas region, 30% from the European region, and 27% from Asia/Pacific. 

Brady utilizes a wide range of channels to reach customers across a broad array of industries. Our direct marketing expertise helps to meet our customers’ need for convenience, we have long-standing relationships with, and are a preferred supplier to, many large distributors, and we employ a global sales team to support both distributors and customers, as well as sell directly to some customers.  

Markets

  Safety and Facility Identification Wire Identification High Performance Identification Engineered Solutions People Identification
Access Control         Member
Aerospace, Defense
and Mass Transit		   Member Member    
Automotive   Member Member Member  
Consumer Electronics     Member Member  
Electrical   Member Member    
Employee ID         Member
Environmental Clean-Up Member        
General Manufacturing Member Member Member    
Hard Disk Drive       Member  
Maintenance Member        
Medical       Member  
Mobile Handset       Member  
Nearly All SIC Code Categories Member Member      
New Construction Member Member      
Process Industries Member        
Safety Member        
Visitor Management         Member
Voice/Data Communications   Member Member