Brady Corporation acquires DAWG, Inc., a direct marketer of sorbents and facility safety products MILWAUKEE, (March 3, 2008)--Brady Corporation (NYSE:BRC) has announced that it has acquired DAWG, Inc. of Terryville, Conn. Terms of the transaction were not disclosed. DAWG (which stands for “Doing Away With Grime”) is a direct marketer of sorbents, spill-containment products, safety-storage cabinets, first-aid kits, and other products that help keep facilities safe and clean. The company, founded in 1991, had sales of approximately $4.5 million in 2007. Their products are sold to facility managers, safety managers, maintenance and housekeeping functions. The acquisition of DAWG allows Brady to increase its share of the sorbents and spill containment market which it added to its portfolio with the acquisition of SPC in April of last year. Kevin Lacilla, President and founder of DAWG, said “The dynamic customer acquisition model of DAWG coupled with Brady’s expertise in sorbent manufacturing and direct marketing makes for a win-win business combination.” “DAWG is a company that has built its business on superb personal care and has a strong customer base. Their expertise with internet-based customer acquisition models and search-engine capabilities is particularly strong and can add value to our other direct marketing businesses. We also look forward to bringing our products to their customers,” said Matt Williamson, president, Brady Americas. Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Its products help customers increase safety, security, productivity and performance and include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has more than 500,000 customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries. Brady is headquartered in Milwaukee and employs more than 8,600 people at operations in the Americas, Europe and Asia/Pacific. Brady’s fiscal 2007 sales were $1.363 billion. More information is available on the Internet at www.bradycorp.com, and www.dawginc.com. ### Brady believes that certain statements in this news release are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements related to future, not past, events included in this news release, including, without limitation, statements regarding Brady's future financial position, business strategy, targets, projected sales, costs, earnings, capital expenditures, debt levels and cash flows, and plans and objectives of management for future operations are forward-looking statements. When used in this news release, words such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “should,” “project” or “plan” or similar terminology are generally intended to identify forward-looking statements. These forward-looking statements by their nature address matters that are, to different degrees, uncertain and are subject to risks, assumptions and other factors, some of which are beyond Brady's control, that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. For Brady, uncertainties arise from future financial performance of major markets Brady serves, which include, without limitation, telecommunications, manufacturing, electrical, construction, laboratory, education, governmental, public utility, computer, transportation; difficulties in making and integrating acquisitions; risks associated with newly acquired businesses; Brady's ability to retain significant contracts and customers; future competition; Brady's ability to develop and successfully market new products; changes in the supply of, or price for, parts and components; increased price pressure from suppliers and customers; interruptions to sources of supply; environmental, health and safety compliance costs and liabilities; Brady's ability to realize cost savings from operating initiatives; Brady's ability to attract and retain key talent; difficulties associated with exports; risks associated with international operations; fluctuations in currency rates versus the US dollar; technology changes; potential write-offs of Brady's substantial intangible assets; risks associated with obtaining governmental approvals and maintaining regulatory compliance for new and existing products; business interruptions due to implementing business systems; and numerous other matters of national, regional and global scale, including those of a political, economic, business, competitive and regulatory nature contained from time to time in Brady's U.S. Securities and Exchange Commission filings, including, but not limited to, those factors listed in the "Risk Factors" section located in Item 1A of Part II of Brady's Annual Report on Form 10-K for the period ended July 31, 2006. These uncertainties may cause Brady's actual future results to be materially different than those expressed in its forward-looking statements. Brady does not undertake to update its forward-looking statements.