Brady's Marketing function is responsible for determining the most attractive market segments to compete in by size, profitability, growth and how our core competencies align with these markets. Within these markets our marketers work with end users to identify unmet needs and translate them into the right solution offerings. This is done through embracing teamwork, both by working with customers and channel partners, and also working across functional departments at Brady. By doing so, Brady Marketing has the opportunity to excel at everything we do; in our strategy plans, our new product development and introduction initiatives, and our communications tactics to generate growth for the corporation. This requires top tier talent, and Brady Marketing is committed to developing our talent, to lead Brady and allow us to consistently win in the marketplace.
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