Company Overview

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Its products help customers increase safety, security, productivity and performance and include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has millions of customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries. Brady is headquartered in Milwaukee and employs more than 6,500 people at operations in the Americas, Europe and Asia-Pacific. Brady’s fiscal 2011 sales were approximately $1.34 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC.

Mission And Vision

  • Mission

    Brady's mission is to identify and protect premises, products and people.

  • Vision

    Brady's vision is to be the market leader in all our businesses in order to
    achieve sustainable growth and profitability.  

Culture Of Performance

At Brady, commitment to exceptional performance drives our business decisions every day. We design our products to perform in ways that others simply can't. Our people perform in ways that regularly exceed expectations. And our focus and discipline as a company has led to solid, long-term performance for our shareholders. In short, when performance matters most, Brady is the right choice.

  • Our Products Perform

    Brady products are not your average labels, signs and die-cut parts. Brady products perform no matter what – in extreme manufacturing temperatures, in chemicals and weather exposure, some even in electrical blackouts – providing critical information that protects premises, products and people, whenever and wherever it's needed. And we set the standards for precision, quality, durability and reliability. So when product performance matters most, Brady is the right choice.
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  • Our People Perform

    At Brady, our people are simply the best. They're experts at what they do and they work tirelessly to do it better than anyone else. They put the customer at the center of everything, and they never compromise when it comes to honesty and integrity. Brady employees continually raise the performance bar, for themselves and for others. The result? The best customer service, exceptional quality, and real value. So when the performance of the people you're dealing with matters most, Brady is the right choice.
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  • Our Company Performs

    Brady's vision is to be the market leader in all our businesses in order to achieve sustainable top tier growth and profitability. Brady profits grew at a compound annual growth rate of 22 percent since 2003. How? Through discipline and focus on our growth strategies: global expansion, strategic acquisitions, innovative proprietary products and market development. Our team is committed to building value for our customers, our employees and our shareholders. So when company performance matters most, Brady is the right choice. 
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